in the studio

Itaiwi studio is the place where I recharge, process ideas and sew for the shop. It’s physically located in the attic of our home here in Maastricht, The Netherlands.

It’s funny that in an era where you can buy anything I found it surprisingly hard to find gifts that convey thoughtfulness. So I started to look for ways to fill the gap by making.

Then as I started to learn the origins of products, especially our food and clothing and understand the influence large corporations are having on our society the desire for simplifying and finding alternatives grew.

Itawi is the combination of these two things coming together - a love of making and a desire for change. It offers a small collection of accessories that you can feel good about buying and all my notes, inspiration and support for empowering you to make your own version of a life well crafted.

the starting point for my making is an occasion to celebrate or a desire for change.

where does our name come from?

Itawi (pronounced ee-tah-wee) is a combination of letters taken from two countries that we call home - Italy and New Zealand. It is a word coined by a good friend when our son was born.

Ita- as in Italy with it’s craftsmanship, traditions and effortless style. And -wi as in kiwi with it’s Maori culture, beautiful landscapes and practical attitude to life. Two cultures that have a strong influence on how we live.